Social media is one of the common strategies to get traffic these days. It gives you and your business unprecedented access to people interested in your niche or industry or the products and services you offer.

However, most new social media users might get so excited about getting substantial potential prospects and focusing on more profits that it causes them to make simple yet avoidable mistakes.

We have listed below the top 7 social media mistakes to watch out for if you are a newbie social media marketer.


1. Unclear goals


You need to have a clear goal. Ask yourself whether are you aiming for followers, sales or subscribers?

It is a great way to start planning every campaign around a specific goal for your business, which you can measure by getting the target market to take a particular action.

It will also help to reduce returns, unsubscribes, and unfollows by limiting the number of actions available in the message or campaign.


2. Following too few people


After you have signed up with one of the social media platforms, you will immediately ask about what you are interested in and give recommendations as to who you might like to follow.

Take these suggestions seriously and follow them, because the ones they are suggesting are usually the top participants at the site related to your niche.


3. Unprofessional social media profiles


It is essential to make your profile as informative and professional as possible.

It should include basic information such as website address, a brief description of your business or your contact number so that potential customers or clients want to know, and info that makes you stand out from your competition.

It is also good to have a logo with suitable colour themes for your business as it can also help you be recognized at a glance, so be sure to add a unique and professional logo to your profile.


4. Promoting too early


Most newbies to social media platforms often make these common mistakes by promoting too early because they’ve heard from many people telling them it is a great way to reach millions of people.

They start to sell or promote their offers immediately after they have signed up to the platform at lightning speed.

You need to know that social media platforms are just for one thing, social.

It’s not about you spamming out your promotion after promotion. Instead, it is crucial to focus on building relationships and connections based on your common personal or business interests.


5. Publishing the wrong content


Every social network user is attracted to a specific type of content or type of delivery.

For example, most Instagram users like to share their stories or nice pictures. As for Twitter, the users usually want concise and to-the-point messages.

Most social media contents are text-based, but many social networks like Facebook are driven by eye-catching content like images and video lately.

It is good to organize your material into folders for each platform to deliver the correct type of content to each social media platform based on its specialities and users’ preferences.


6. Retaliating


It is common to receive negative comments or bad issues, and you need to remember that no matter how unfair or negative it is, do not retaliate in the public comment section etc.

It could cost your reputation or even more than you can ever imagine, and remember to keep it professional.


7. Ignoring daily search results


Conduct a quick search each day for some of the keywords related to your business’s or brand and products. For example, look for mentions of your company, product, or your name or search for questions and positive or negative comments on different sites.

You can use free tools such as Google Alert to help you find the keywords.

If you see questions, answer them or refer the person to a specific URL for answers to their questions.

If you see a positive comment or review, thank them for the review. However, if you happen to see a negative comment, refer the user to your customer service email so that you can help them with the issue.

This help offer will show goodwill to anyone who might have seen it and help you filter out the real customers from those who might be doing nothing more than trying to damage your reputation online.

You might also like the 6 Social Media Marketing Tools You Should Use.