How To Use Giveaways To Build Your List and Gain More Customers 

How To Use Giveaways To Build Your List and Gain More Customers 

Every consumer loves a free gift; such is the nature of consumers who are discerning in exercising their purchasing power when it comes to product or service quality in the market today.

Hence, it is common for businesses to indulge in giveaways to attract consumer interest and boost the hype around their brands and products or services.

 

Role of Giveaways

The apt use of giveaways by companies to create greater awareness of their brand or products brings about huge benefits.

It is a strategic marketing approach to be indulged in building the customer list to expand any business.

A giveaway could be a simple free gift of the specific value offered to customers in exchange for personal contact information, which marketers could follow with more attractive offers.

Web visitors to the business website or sales page could be enticed by the free gift to be a strong supporter of the brand or company.

The well-thought giveaway could be related to the product or service in the promotion. It could function as a trial run or sample product to introduce consumers to the new offering by the company or brand.

This could include free videos, reports, or e-books of relevant and useful information to consumers.

If web visitors are attracted to the free gift, they would want more and this would prompt them to opt into the call-to-action response generated by the business.

 

Increasing ROI

Giveaways are highly effective in increasing the returns for the business. It is a dynamic marketing strategy.

Web visitors on the website could be enticed by the attractiveness of the offer through the giveaway and exercise greater buying power in online purchases.

Well-designed creativity in the choice of giveaways works to spike up the self-interest of web visitors so that businesses could leverage to build their consumer’s mailing list quickly.

With the right communication skills and personalized marketing strategies, giveaways could boost consumer trust in the brand and company.

This could encourage more sales that bring in more profits for the business. Giveaways are very low in cost to bring in high returns. This would spike profits easily for the company to enjoy higher bottom lines. It is a very attractive marketing strategy that marketers could indulge in easily, even for new and small businesses that understand the concept and dynamics well.

 

Instrumental Factors

There are certain factors of consideration in manipulating giveaways aptly for the best returns to the business.

Business owners and marketers could leverage the benefits of giveaways by adhering to specific factors of focused marketing.

 

1) Dynamic Website

The website is the first place in which web visitors drop by to check out potential business deals on available products and services. Hence, the website must be well-designed to be professional with a strong image that impresses web visitors.

The website must be user-friendly for simple and direct navigation to all sections for an easy and quick find on desired products or services.

However, the website must not be glaringly hard selling with an over-emphasis on products and services but offers relevant and up-to-date information that benefits web visitors.

 

2) Interactive Web Pages

Interactive web pages attract the interest of web visitors where giveaways are offered through an interactive session with the web visitor.

A simple ‘like’ request on the webpage or presented article is highly effective in interacting and forging a strong friendship with the web visitor for further communications and marketing purposes.

Web visitors could be asked to comment or feedback on products, services, or brands offered on the web page, which prove to procure important market information for further business development.

Plugins could be manipulated to enhance online interactions with web visitors where text messages or emails could be sent to supportive consumers via headphones and browsers.

 

3) Participation in Giveaway Contests

Marketers and business owners could also be creative in generating giveaway contests that serve to connect with web visitors more directly.

Such contests tend to secure web visitors’ interests who would be inclined towards the brand or company.

A simple online contest, which encourages participation with an apt giveaway, could draw many potential businesses leads to the business shores.

 

4) Dynamic Advertising

Giveaways are great marketing tools where effective advertising on the Internet brings about high ROIs.

Good advertising attracts quality web visitors who could be transformed into business subscribers for growing the business. A dynamic advertisement via an attractive giveaway could go viral in attracting large crowds of web consumers.

The business list size could grow from the increased traffic to the website as dynamic advertising is undertaken.

Different products and services could be advertised across the Internet while targeting niche markets for excellent business outcomes.

 

5) Well-defined Goals and Targets

A business mailing list could grow with the right business goals and targets well defined.

This offers a clear direction to business owners and marketers on the path to business growth and success.

In addition, adopting the right giveaways at the right marketing season for different products and services would impact the business outcomes in meeting business goals and targets.

Business owners and marketers need to be focused on their well-thought-out business goals and objectives within specific timeframes to gain a stronger position in the market.

Giveaways are highly instrumental in achieving this objective.

 

Conclusion

Today, modern businesses need a continual supply of web traffic to their website to convert these into business customers as quickly as possible.

The use of giveaways is very dynamic in achieving such business goals rapidly to boost the market presence of the brand or company regardless of the business size.

Great creative inspirations could generate dynamic marketing campaigns using apt giveaways to secure a stronger market position for the brand and company.

With the right business goals and identified target audience, businesses could enjoy more customers lining up to be part of the business mailing list for more benefits through giveaways.

If you like these tips, you might also be interested in Generate More Leads and Sales With Masterful Headlines 

6 Social Media Marketing Tools You Should Use

6 Social Media Marketing Tools You Should Use

There is no doubt that social media is the best way for a business to advertise itself on the internet. In fact, this means of advertising has changed things in a huge way.

Every day, there are thousands of brand new tools that keep coming out that change the way that we communicate with each other.

All of these changes will play an important role in how businesses and brands get their message out there. They will also change how their customers will respond to their message.

We will now have a look at the latest tools that allow social media advertisers to interact with their specific audiences in exciting and creative ways.

Such tools will also help businesses and brands to keep track of all of their efforts. In order to keep up to date with the current social media trends, it is important to continually review and update the tools that are used.

Businesses and brands need to learn what tools are worth keeping, what should no longer be used. There will always be new tools that can be added in order to improve advertising efforts in a business.

This is the list of what social media marketing tools we have come up with that all businesses should use today.

 

1. Canva.

social media marketing tools - canva

 

No good at graphic design? Then you will be happy to know that Canva can assist you with this.

Canva will design some amazing pictures that can then be posted onto social media. It is very simple to use and there are many colours, fonts and templates for this. Simply drag the images you want and drop them into the desired location. That’s it.

They allow you to use it for free but there are some charges if you want to use their photos etc. To start using Canva, visit their website at https://www.canva.com

2. Social Clout.

Liking and sharing content is exciting. But it can also become incredibly addictive.

However, in order to truly understand what posts on social media will receive the most interaction, it is important to always look past the likes and sharing. It is better to pay careful attention to what is behind all of this.

Using Social Clout will allow users to keep track of all interaction that is taking place on social media. It is a tool that can calculate the ROI that comes through social media. This tool will tell users what the best converting tools are. It will also give information on the best times of interactions on social media are.

 

3. Buffer.

buffer - social meda marketing tools

Buffer comes with analytic features that are very easy to use. It also comes with a very clean interface. In fact, Buffer has been said that it is better than Hootsuite.

It really is a wonderful social media tool that is fantastic for creating schedules. Users will be able to share all of their information through a number of different networks and accounts. This can all be done from one main dashboard.

There is also a Chrome extension that allows users to share on several other programs. These include Google plus, Twitter, LinkedIn, Facebook and Pinterest.

This can be done in a simultaneous manner. Users will also see that there are case studies and guides for social media that can be found on a blog. If users have never advertised on social media before, then do consider beginning this by making the most of Buffer.

 

4. Feedly.

Feedly will help users to turn their information onto autopilot. All users need to do is simply add RSS feeds to writers and blogs they love the most. Feedly will then come up with a different magazine every day that will put its information into their individual topics.

Feedly allows users to gain a further understanding of what others in their field are disusing. Users will be able to take part in the discussion.

They will also know what the current trends are in their industry. Knowing the latest trends in your industry is a must if you want to get your own information out there.

Feedly can also work well with Hootsuite and Buffer. Users will be able to schedule and share their posts straight from one dashboard. This will be a huge time saver.

 

5. Socedo.

This tool is a fantastic tool that will do the majority of the hard work for you.

It will lead generation automatically and will even search for specific leads. It does this through a wide range of social media programs.

Socedo allows you to pay attention to your sales and revenue. You will not have to waste time doing other tedious tasks.

Socedo will interact in all kinds of ways on well known social media platforms.

 

6. Edgar.

edgar - tools for social media

 

Have you ever wondered how famous people are regularly sharing old information?

This is something that can annoy people very easily. Yet, it really is worth sharing old information if it had a lot of interaction. In fact, this is a very clever thing to do.

Social media will always lose and gain followers. This is nothing new.

Sharing old content again really is a fantastic opportunity to show what you can offer new followers. Also, keep in mind that loyal followers are not always online. Sharing information on a regular basis will reach a new audience.

There is always a different audience online every day and at different times throughout the day.

But wait, Edgar has much more to offer. Once a post has been posted, Edgar will bring back the past post and place it at the end of the queue.

This means that it will be shared again in the future after the other information has been shared. It will automatically keep on sharing all of your content on a regular basis. You will not have to do anything at all.

These years, those who are advertising on social media, will have the opportunity to use a wide range of tools to help them advertise.

In saying that, please be aware that you do not have to learn all of these tools straight away. Learning one at a time is sufficient enough.

If you like these tips, you will also like the 5 Must Have Productivity Tools For Entrepreneurs To Gain Success.

How to Generate Leads From Facebook Without Paid Ads

How to Generate Leads From Facebook Without Paid Ads

One of the critical components of modern businesses is the need for a constant generation of leads that would boost business sales and the market presence of the company and brand.

Generating good leads is essential in any dynamic marketing strategy to provide potential business customers who would support the brand and company through regular purchases of products and services offered.

 

Lead Generation Channels

There are many different lead generation methods and channels that business owners and marketers could deploy for more business potentials regardless of their product or service offered.

One of the dynamic lead generation channels or platforms is social media. Facebook is a particularly popular choice of lead generation platforms where millions of users ply daily to connect and share their information, thoughts and wares.

Business owners and marketers who venture to generate leads via Facebook could be certain of securing good leads constantly with the right dynamics deployed.

Facebook is known to be a highly strategic lead generation channel with a great influence on the market.

However, business owners and marketers need to understand its features to be manipulated appropriately as a dynamic lead generation tool.

A host of benefits could be enjoyed by those who manipulate Facebook effectively in generating the desired leads where high savings and optimal business returns could be savoured.

 

Facebook Dynamics on Lead Generation

It is possible to generate good leads that would boost business performance without incurring too much cost on marketing strategies such as paid ads which are normally high on cost.

Good content of high quality could be uploaded onto Facebook directly with an attractive offer that is hard to refuse or resist by targeted consumers.

Hence, a proper study of the market is critical to ensure that the right niche markets are identified to ensure a positive or favourable outcome from the marketing strategy implemented.

This would include free e-books of attractive content that web consumers would want to get their hands on or the latest market report to boost sales and business.

There could be offers of vibrant marketing and business tools that consumers may want to benefit from especially new and small business startups.

Ordinary web consumers would want to enjoy discounts, sample products and free trials before committing to the brand or company. High web traffic could be generated to flock the website from such a marketing strategy.

High-quality content could also be posted outside the realm of the business influence such as reputed listing directories or blog sites as guest bloggers.

Online forums and top search engines are also helpful entities in promoting the website through an appropriate link that directs traffic to the business site readily.

Superior contents that are highly desirable by web consumers could include DIY information, successful business tips and tricks, tested marketing strategies and dynamic workflows for businesses.

Such content could also be in the form of videos or infographics which are becoming more popular with web consumers.

Another creative marketing strategy in generating new leads based on previous superior content would be to tweak older posts for recycling.

Updates to previous posts could be executed professionally as a follow-up on the market changes; this would delight current business subscribers who get the updates readily without further sourcing.

This would also attract new business leads as value-added information could be procured assuredly.

 

Increasing Click-Through Rates

With the high traffic flow through Facebook, business owners and marketers need to be alert and proactive in securing targeted niche audiences which they have identified on the social media platform.

There are various dynamic approaches in which a higher click-through rate could be obtained from the high traffic volume plying through Facebook to come through to the web business site.

 

1) Interactive Activities

One effective approach in boosting click-through rates from the high traffic plying through Facebook to the web business site is deploying interactive activities.

Web consumers are highly interactive online to check out business offers and brand quality. Interactive activities such as contests and online feedback, comments and polls are highly effective in transforming leads into potential customers.

Marketers and webmasters could include special plug-ins for more effective launching and management of marketing operations and outcomes.

 

2) Superior Contents

Great contents are highly effective in generating leads and drawing potential leads to the brand and company via the website.

Business owners and marketers must constantly seek to boost their content offerings with value and relevancy that would attract more potential business customers to their shores.

Effective contents must be fresh, unique and interesting that would captivate readers’ attention even with a first glance or skimping through of the contents.

Contents must be impactful on readers to make the important decision of going with the brand and the company to sign on their mailing list. Contents that stand out could be in the form of videos and infographics that are more attractive and appealing.

Visual content is becoming more popular than text or audio content. As more attractive and appealing content is generated and posted, these would captivate targeted niche audiences without incurring a cost for the right flow of traffic to the website of the business.

Facebook offers a dynamic automatic video-play feature that allows web consumers to view the promo content readily to spark off interest in the brand and company.

You might also be interested in: Generate More Leads and Sales With Masterful Headlines 

 

3) Brand Building

When a brand is well renowned, it tends to attract more traffic to the website with a higher click-through rate as it is an established brand in the market.

This is where business owners and marketers strive hard to build up their brands to secure higher degrees of customer loyalty.

Facebook is very effective as a marketing tool for building strong brands that would invoke high customer loyalty.

More fans and leads could be procured with better brands, especially household brands where consumers do not think twice about procuring the products or services if they are satisfied users.

 

Conclusion

Business owners and marketers could enjoy more leads from manipulating Facebook effectively without incurring high costs on paid ads to procure more business customers.

Are You Making This 7 Costly Social Media Mistakes

Are You Making This 7 Costly Social Media Mistakes

Social media is one of the common strategies to get traffic these days. It gives you and your business unprecedented access to people interested in your niche or industry or the products and services you offer.

However, most new social media users might get so excited about getting substantial potential prospects and focusing on more profits that it causes them to make simple yet avoidable mistakes.

We have listed below the top 7 social media mistakes to watch out for if you are a newbie social media marketer.

 

1. Unclear goals

 

You need to have a clear goal. Ask yourself whether are you aiming for followers, sales or subscribers?

It is a great way to start planning every campaign around a specific goal for your business, which you can measure by getting the target market to take a particular action.

It will also help to reduce returns, unsubscribes, and unfollows by limiting the number of actions available in the message or campaign.

 

2. Following too few people

 

After you have signed up with one of the social media platforms, you will immediately ask about what you are interested in and give recommendations as to who you might like to follow.

Take these suggestions seriously and follow them, because the ones they are suggesting are usually the top participants at the site related to your niche.

 

3. Unprofessional social media profiles

 

It is essential to make your profile as informative and professional as possible.

It should include basic information such as website address, a brief description of your business or your contact number so that potential customers or clients want to know, and info that makes you stand out from your competition.

It is also good to have a logo with suitable colour themes for your business as it can also help you be recognized at a glance, so be sure to add a unique and professional logo to your profile.

 

4. Promoting too early

 

Most newbies to social media platforms often make these common mistakes by promoting too early because they’ve heard from many people telling them it is a great way to reach millions of people.

They start to sell or promote their offers immediately after they have signed up to the platform at lightning speed.

You need to know that social media platforms are just for one thing, social.

It’s not about you spamming out your promotion after promotion. Instead, it is crucial to focus on building relationships and connections based on your common personal or business interests.

 

5. Publishing the wrong content

 

Every social network user is attracted to a specific type of content or type of delivery.

For example, most Instagram users like to share their stories or nice pictures. As for Twitter, the users usually want concise and to-the-point messages.

Most social media contents are text-based, but many social networks like Facebook are driven by eye-catching content like images and video lately.

It is good to organize your material into folders for each platform to deliver the correct type of content to each social media platform based on its specialities and users’ preferences.

 

6. Retaliating

 

It is common to receive negative comments or bad issues, and you need to remember that no matter how unfair or negative it is, do not retaliate in the public comment section etc.

It could cost your reputation or even more than you can ever imagine, and remember to keep it professional.

 

7. Ignoring daily search results

 

Conduct a quick search each day for some of the keywords related to your business’s or brand and products. For example, look for mentions of your company, product, or your name or search for questions and positive or negative comments on different sites.

You can use free tools such as Google Alert to help you find the keywords.

If you see questions, answer them or refer the person to a specific URL for answers to their questions.

If you see a positive comment or review, thank them for the review. However, if you happen to see a negative comment, refer the user to your customer service email so that you can help them with the issue.

This help offer will show goodwill to anyone who might have seen it and help you filter out the real customers from those who might be doing nothing more than trying to damage your reputation online.

You might also like the 6 Social Media Marketing Tools You Should Use.

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